ALATA AND VENICECARD

Common aims, similar commercial choices and the presence of the same public partner, the Municipality of Venice, in the structure of both Alata S.p.A (plc) and Venice Card-Le carte di Venezia S.p.A. (plc), make both these companies an expression of a distinct course in destination management policy for the city of Venice, undertaken by the local Public Authority.

The aims of the two companies are even more closely united by the integration of a broader choice of services offered by VENICEcard, the single tourist card, with the development of its online marketing.